March 2009
Muddy Boots Shortlisted for Regional Business Award
Ross-on-Wye company, Muddy Boots Software, has been shortlisted in the ICT Excellence Awards 2008.
The growing and successful Herefordshire software company, which currently employs
thirty people at its rural head office, is a finalist in the Best Innovative Product
Award category for its Quickfire PAF software.
Quickfire PAF (portable audit format) is a new generation of audit management software.
It is a low cost and lightweight solution used by major organisations to gather
information from extensive international grower bases. The software is ideal for
emerging economies as it is not restricted by poor internet infrastructure, has
an ultra compact footprint and minimal hardware requirements. Muddy Boots’ clients
include Marks and Spencer, Unilever and Ben & Jerry’s.
Jonathan Evans, Managing Director of Muddy Boots Software, said: “To gain recognition
for Quickfire PAF is a great achievement. We developed the solution in response
to global food safety issues and are proud of the result. The ICT Excellence Awards
will raise the profile of the business beyond food industry channels so we are delighted
to be shortlisted.”
Mike Musson, ICT Cluster Manager, added: “This year we've seen the highest standard
of award entries yet and competition has been incredibly tough. The judging process
has been rigorous and the panel is facing a major challenge in deciding the final
winners due to the sheer quality, innovation and excellent service provided by all
the finalists. The awards are testament to the quality and diversity among technology
companies in the West Midlands region.”
The ICT Excellence Awards will be presented at the evening Awards event following
the Annual ICT Cluster Conference held at Birmingham Motorcycle Museum on 20 November
2008.
About ICT Cluster
The ICT Cluster is one of thirteen clusters established by Advantage West Midlands
as part of its economic development strategy. These clusters have been chosen on
the basis of their current strength in the region and their potential to create
jobs and economic growth.
Advantage West Midlands is one of nine Regional Development Agencies in England
whose role is to provide leadership and action to create more, better jobs and in
improve the standard of living for all in the West Midlands. For further information
visit
www.wmictcluster.org
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